About Us

Destination Gippsland

We are Destination Gippsland, the Regional Tourism Board and peak tourism organisation for the Gippsland region in eastern Victoria, Australia.

Who we are

We were established in 2008 with the support of Tourism Victoria, Parks Victoria and the six member councils of the Gippsland Local Government Network. We are a not for profit public company governed by a skills based board and supported by staff and committees focused on Marketing, Industry Development, Infrastructure Strategy and Finance.

What we do

Our Vision

Gippsland’s natural beauty and authentic experiences inspire the world to visit

Our Role

Destination’s Gippsland’s role is to inspire, influence and lead positive tourism outcomes through partnerships across Gippsland.

Our Desired Outcomes

  • increase overnight visitation
  • increase visitor expenditure
  • increase length of stay
  • increase dispersal (throughout Gippsland & across all months)
  • increase visitor satisfaction

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